![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![Vintage PUMA Pelé Brazil Sneakers Retro Turnschuh Größe 46 UK 11 US 12 gebraucht Limited Edition Soccer Futbol Fußball, € 22,- (1080 Wien) - willhaben Vintage PUMA Pelé Brazil Sneakers Retro Turnschuh Größe 46 UK 11 US 12 gebraucht Limited Edition Soccer Futbol Fußball, € 22,- (1080 Wien) - willhaben](https://cache.willhaben.at/mmo/1/624/296/231_1701507503.jpg)
Vintage PUMA Pelé Brazil Sneakers Retro Turnschuh Größe 46 UK 11 US 12 gebraucht Limited Edition Soccer Futbol Fußball, € 22,- (1080 Wien) - willhaben
Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)